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Head of Digital Strategies - EMEA

Tac Anderson is the Head of Digital Strategies EMEA, Waggener Edstrom Studio D where he leads the agency’s digital capabilities and serves as a strategic counsellor and partner to clients in the EMEA market. While at Waggener Edstrom Tac has been crucial in developing and launching several key initiatives and agency products including the WE Social Influence System™ and the Ripple Effect™, a measurement and visualization tool.

Before joining Waggener Edstrom, Tac managed both internal and external social media initiatives for Hewlett-Packard. His work was a featured case study in the Harvard Business Review book Groundswell. Tac was named one of iMedia’s 2010 top 25 Internet Marketing Leaders and Innovators. He is a regular public speaker, and blogs at http://www.newcommbiz.com.