EU Public Affairs Practice

Innovative companies face particular challenges when it comes to public policy. Regulation traditionally lags many years behind the actual innovation cycle. EU policy and regulation can easily impede a successful business when not managed properly.

This is why Waggener Edstrom Worldwide is introducing our concept of Innovation Communications^SM to the EU public affairs market. Waggener Edstrom Worldwide helps our clients bring innovative products to market, convince investors of their value, communicate high-tech scientific issues to the broader public, and work with regulators on complex public policy matters that have the potential to stifle innovation.

Our Brussels office has excellent relations with the EU institutions and a profound knowledge of the political landscape in Brussels, and is focused on helping companies engage with EU audiences. At the same time we provide Pan-European public affairs capabilities — enabling our clients to tackle regulatory issues and establish effective government relations both at the EU level and at the national level. Our client work focuses on issue and crisis management both in Brussels and at EU member state level. Waggener Edstrom Worldwide services a large variety of companies in the technology, telecommunications, bioscience, financial services and energy sectors. In addition, we have strong credentials in combining sector-specific business goals with corporate social responsibility (CSR), helping our clients understand how and where to communicate when addressing societal issues such as climate change.

Once we understand our clients’ business goals, we provide tailored policy and issues management strategies and action plans to ensure success, now and in the future. By integrating public affairs solutions and corporate communications skills, we have developed a powerful approach that merges public affairs, government relations, research, and media relations into a cross-discipline communications function.

Business today is an increasingly interconnected global community. A strong link between our Brussels, London and Washington, DC, offices allows us to support clients effectively on both sides of the Atlantic. Our global PA capability gives us the expertise, alliances and geographic reach to ensure that our clients’ voices are heard the world over.