Analyst Relations
With a global team of more than 45 specialists, Waggener Edstrom Worldwide (WE) has been conducting analyst relations (AR) consulting services on behalf of our global clients for more than a decade.
Our AR methodology is grounded in our clients’ business priorities, engaging with the right analysts to deliver impactful results that support sales and empower broader communications and marketing initiatives. We maintain a deep understanding of the influencer landscape by closely monitoring developments in the analyst sector. We take pride in the strength of our relationships with the analyst community, built with specialised and distinct practices and strategies that are appropriate for the unique roles analysts play. The effective, lasting relationships we cultivate with analysts are grounded in research and sustained with high-touch service. Whether our clients need research evidence to help win deals, expert perspective to validate their high-impact media stories, or counsel on conveying more powerful messages to customers and partners, we develop and execute AR strategies that are closely tied to their business objectives. At its core, our structured and streamlined AR services must improve outcomes for our clients.
Capabilities
Our analyst relations experts proactively cultivate important relationships and employ strategies adapted to the latest industry trends with one goal in mind: to offer clear, unique value to our clients. Our specialised AR tools, global relationships and world-class talent keep WE on top of this dynamic industry segment. By developing innovative AR strategies, we help our clients stand out in the midst of a crowded and noisy influence environment and meaningfully engage with the analyst community.
In tailoring AR programs to our clients’ specific needs, we apply our expertise in tiering and impact measurement to develop campaigns that first generate awareness and then build advocacy. The appropriate AR targeting mix for leveraging sales influence, enhancing market awareness and gaining strategic insight will vary according to the business problem at hand. We apply influence and research methodologies to shape perception and drive recommendations that lead to better business outcomes for our clients.
- Analyst Tiering and Service Level Agreements
- AR Training and Coaching
- Competitive AR Campaigns
- Field Enablement and Sales Support
- Online and Digital Communications
- Perception Audits and Trackers
- Reputation and Relationship Management
- Results Measurement Tools and Dashboards
- Thought Leadership Forums
